In the heat of the summer of 2001 a group of very passionate car enthusiasts were brought together to fulfill a dream. That dream was to create a wholly Filipino car magazine that could compete toe to toe with the very best in the world. The magazine had to immediately strive for total authority; we would not be content with driving reviews alone. Before we borrowed our official first test drive we already purchased proper instrumented test equipment to accurately quantify test results. We were the pioneers in such dedication in the region. But why you ask are test data so important? It’s not just about performance figures for acceleration, top speed, road-holding, skidpad, and braking distances both wet and dry, we also test for workmanship, fit and finish, value-for-money, options, the list goes on, but why still such thoroughness?
The simple answer is that we ourselves are consumers; we too want to know exactly how every car performs, their comforts, their limitation, their strengths, and then share the results. It’s a daily quest for truth that creates 13 C! Magazines a year. The responsibility is more profound than one may perceive, a vehicle, whether it’s very modest to ultra expensive, are vital components in our everyday lives, and it’s usually the second most expensive object that we would invest in after a home. So we have to do our very best to review each and every car thoroughly so our readers may have the very best tools in hand to help them make proper buying decisions.
For 2010, the C! Team once again continues this relentless pursuit of perfection without compromise nor less wit. We brutally challenge one another to the brink of insanity to make every single article in our magazines fulfilling, informative and entertaining. Our magazines will only keep getting more diverse, relevant, thorough and detailed. As a part of our international growth strategies we have included South Korea in late 2008 as a full licensee, which we feel further reinforces the thrust that C! Magazine is the automotive authority in the region. This year will bring us ever closer to more international markets.
Our very popular C! Driving Experiences and C! Women programs will be further highlights in our vast roster of events for the year. C! Magazine will also continue to diversify more aggressively into Television with the annual C! Awards show as well as the stand alone C! Drive specials, our website has been completely overhauled for 2010 to effectively compliment our printed products with extensive archives, video, and a very comprehensive online buyer's guide. We will also release our exclusive coffee table books from our gargantuan collection of material within 2010. We invite our partners, advertisers and most especially our readers to join us as we continue to celebrate the greatness and excitement of life in all its vibrancy and glory behind the steering wheel and off it. You have our total commitment guaranteed.
All the very best and Godspeed!
Kevin C. Limjoco
Co-Publisher / Editorial Director