About Us

On a steaming hot racetrack weekend back in June 2001, a small group of car enthusiasts decided to band together to create and develop a Philippine-headquartered, international car magazine, that would dedicate itself to the passion of motoring across the entire region and the world with their unique perspective as avid consumers, motorsport racers, riders, consultants, and instructors, as well car collectors and tuners. Since then the single title C! Magazine has grown to become a full print and digital publication firm on multiple platforms with multiple products/titles, now called the C! Publishing & Media Group, Inc. over the years to date together with the establishment of our website in 2004.

We collectively take great pride in our work and dedication to both the automotive and motorcycle industries as well as to the consumers who we represent. We all strive as a unified and balanced team to be comprehensive and thorough, reinforced with exhaustive instrumented testing, and many years of genuine experience from driving/reviewing both automobiles and motorcycles around the world over several million road kilometers.

C! Magazine is a substantial monthly print publication primarily distributed in the Philippines with a quantumly growing global digital reach. We test everything in our local market as well as abroad so our readers enjoy a wealth of information from our talented team. The massive Ultimate Buyer’s Guide is our 13th published annual print issue and has been acknowledged to be the consummate industry authority. As a special additional feature of this new C! website, the digital version of the Buyer’s Guide is now deeply supported with archive stories.

Since 2004 the C! Team has also been recognizing the very best vehicles in their defined segments in an annual event called the C! Awards. Aside from products and companies awarded for their Corporate Social Responsibility efforts, the C! Awards also recognizes accomplished individuals in the industry with the much coveted Pocholo Ramirez Award for lifetime achievement. With the kind permission from the Ramirez clan, the honorary award is bestowed to individuals who have made outstanding contributions to the industry as well as to the consumers with the integrity, honor, and dedication associated with the ideals of the legendary Filipino Racing Legend with a career in racing that spanned 45 years, and along with his sons are together the established bedrock of Philippine Motorsports. C! Magazine was born in Don Pocholo Ramirez’s SUBIC International Raceway.

We are nothing without our readers though. Our greatest achievement has always been earning your trust. And this is why we have re-developed this website to be able to interact with you and continue to give you the absolute best our domestic industry has to offer combined with our international editorial efforts.



Michael L. Lhuillier


Paolo M. Martel

Managing Director

Kevin C. Limjoco


Carl S. Cunanan




Ardie Lopez


Chris Van Hoven

Executive Editor

Wowie Go

Managing Editor

Georges B. Ramirez

Senior Editor

Francis G. Pallarco

Tuner Editor

John O. Mendoza

Wheel 2 Wheel Associate Editor

Kevin C. Limjoco

Founding Editor & Editorial Director

Michael L. Lhuillier


Monica N. Legarda

Senior Copy Editor

Dominique O. Cerqueda

Copy Editor

Angel S. Rivero

Contributing Editor

Isabel N. Delos Reyes

Contributing Editor

Miguel C. Bichara

Motorcycle Contributing Editor

Andreas N. Delos Reyes

Contributing Photographer

Richard Tan

Deputy Online Editor

Steven Yu

Online and Supplements Editor

Den Santos

Digital Marketing Manager



Mayette L. Asis

Vice President

Mary Jane O. Salazar

Advertising Traffic Manager

Design Department (Digital and Print Special Projects)


Charie L. Biaden

Design Director

Mark David A. See

Senior Designer

Mary Ann E. Marcelo

Junior Designer



Merline B. Urdas

Senior Accountant

Mary Ann M. Benito

Credit and Collection



Crisanto F. Javier

Messenger and Technical Officer

Alejandro P. Enriquez II


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