Words and photos: Kevin Limjoco
I am sure there is a demand for this new 2014 Mercedes-Benz E300 AMG, but I reckon it will be limited depending on the market. Mercedes-Benz has decided to re-categorize their model names once again. In the previous pre-facelifted W212 model, depending on the territory, an E280 used a 3.0-liter V6 for Europe, but was named a more accurate E300 in the US Market. It was the same strategy for the C-class too with the same configuration. Then eventually, last year, a detuned direct injection 3.5-liter V6 was quietly introduced and replaced the old 3.0-liter worldwide with a tangible blip in performance gain from 231 bhp to 252 bhp, and more importantly torque from 221 lb ft to 251 lb ft but named it a C300/E300! What you see here is the current heavily facelifted model that uses the fairly new configured engine even if the displacement numbers are off. The same engine at full strength pumps out a fabulous 306 bhp and 270 lb ft of torque in the E350/C350 BlueEFFICIENCY with a minor hit to fuel economy compared to its detuned stable mate.
Another huge contributor to the new car’s drivability compared to the last model is the updated 7G-Tronic Plus gearbox which is significantly more efficient as well as energetic. Our test unit was fairly fully loaded and indicative of the primary two variant ranges for our market. A customer can, however, indent any other variant, even the mind-blowing, new 580 bhp / 590 lb ft 5.3-liter twin-turbo Mercedes-Benz E63 AMG 4MATIC S, but they may have to wait as long as 6 months though. For the E63, it would be worth the wait for sure.
Obviously, the AMG equipment makes the new E300 a standout even if it is more of a poser. The beautiful mixed 18” alloys with meaty yet new low roll resistance 245/40ZR18 97Y front and 265/35ZR18 97Y rear Bridgestone Potenza RE050A Ecopia tires look great and perform even better. The E300 AMG hugged the country roads with measurable tenacity without losing composure. The unique front bumper with pronounced chrome lower spoiler, sporty sideskirt, and aggressive rear bumper also do their appropriate macho visual contribution. The upgraded front drilled brakes also help manage the extra bit of speed that you can achieve compared to the E250 CDI. Most equipment, from the Harman Kardon audio, to the moonroof, to all the creature comforts are mostly the same as the more realistic E250 CDI we tested the last couple of months. Oddly deficient in both variants are a reverse camera which you would expect in Mercedes’ bread-and-butter product but unfortunately that feature is combined with the COMMAND Online package, which would have increased the price too much to the tune of at least another PhP 200,000.
The E300 AMG’s fuel economy was astounding, we were able to stretch the fuel range to 1,000 kilometers, just 300 shy of the figure we got on the E250 CDI, which is obviously way more impressive. So, I do see the argument for such a mid-range product, but I fear it is ultimately one in doldrums, neither here nor there. Please take into consideration, too, that we got these figures despite our barrage of test measures and on regular public roads.
In the end, the E300 AMG will absolutely appeal to particular buyers, but if you are looking for more comfort, more effortless daily use, and better fuel economy, look no further than the more affordable E250 CDI. If you do have the extra cash, though, I would recommend putting your money on the E350 AMG Sport where you can actually do justice with the extroverted looks. I felt that I had to deliberately push the E300 AMG and keep the engine singing to deliver the excitement that its looks promised, which was fun and good but not great.
Engine: V6, 3498 cc, dohc 24V, Direct Injection, VVT, G-Tronic Plus 7-Speed AT
Max power: 252 bhp @ 6500 rpm
Max Torque: 251 lb ft @ 3500-4500 rpm
0-100 km/h (0-62 mph): 7.4 sec.
Top Speed: 250 km/h (155 mph) Governed.
Fuel Mileage: 9.5 km/L City, 5.3km/L Highway
Price as Tested: PhP 5,680,000.00
+ Tangible upgrades, still a class act, can be very frugal at the pump
– The E250 CDI or E350 is better
C! Editor’s Rating: 9.5/10