January 27, 2023 By Steven Edward Yu

Electrifying Performance and Style. Lando Norris Specs His Dream McLaren Artura – And You Can Too

(⏱ 3 minutes, 1 image, 5 links)

  • Watch McLaren Formula 1 Driver, Lando Norris, choose his ideal McLaren Artura specification here.
  • Taking inspiration from his racing helmet, Lando explores the color and trim combinations available on McLaren Automotive’s first ever series-production High-Performance Hybrid supercar
  • Fans and customers can match Lando’s specification, or create their own, using McLaren’s online Artura configurator

Surrey, UK, January 26McLaren fans and customers alike can join McLaren Formula 1 driver Lando Norris as he selects his ideal specification for a new McLaren Artura supercar using McLaren’s online Artura configurator.

Lando opted for Aurora Blue exterior paint on a Vision trim Artura. Avantgarde and sporty, Vision interior trims combine lighter hues of Extended Nappa Leather and Alcantara with simple, bright, and off-piste accents.

Taking inspiration from his trademark blue and yellow helmet, Lando selected bright yellow brake calipers to contrast against the gloss black, 10 Spoke Super-Lightweight Dynamo Forged Alloy Wheels.

Reflecting his focus on peak performance, Lando also added carbon fiber exterior and interior packs to his Artura. The exterior carbon fiber package includes the front splitter, diffuser, rear bumper, and door mirror casings all finished in stunning gloss finish visual carbon fiber. Front fender louvers and an MSO (McLaren Special Operations) rear spoiler are also available as standalone choices for an even more aggressive finish.

Inside, the carbon fiber interior pack replaces the standard Satin Black finish, with lightweight visual carbon fiber featuring on the extended gearshift paddles, steering wheel clasp, door switch surround, central tunnel finisher and binnacle finisher.

Lando’s final specification speaks for itself. Watch the video to see how the McLaren Formula 1 star configured his Artura, from rims and calipers to interior spec, and how each element was chosen.

The Artura is McLaren’s first-ever series-production High-Performance Hybrid supercar and represents the distillation of more than half-a-century of McLaren’s expertise and experience in race and road-car engineering. Blending thrilling performance and driving engagement with EV driving capability, the Artura is an ideal ‘daily driver’ for a McLaren Formula 1 star.

With 34 exterior paint colors in the production paint palette, including three – Flux Green, Ember Orange, and Plateau Grey – unique to car at launch and 15 designed by McLaren Special Operations, the Artura offers customers a wide choice of personal preference.

For requests outside of this range, MSO offers the opportunity for virtually any color to be specified as a bespoke commission – a service where performance, innovation and craftsmanship combine to deliver ‘the art of the possible’ that covers bespoke finishes, unique components, new materials and beyond.

Visit the Artura webpage here: McLaren Artura – New High-Performance Hybrid Supercar | McLaren Automotive

Visit the Inspired by Lando webpage here: McLaren Artura – Inspired by Lando Norris

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