Royal Enfield, the global leader in the mid-size motorcycle segment (250cc-750cc), today announced the launch of its all-new Easy Cruiser, the Royal Enfield Meteor 350 in the Philippines.
The new Meteor 350 adds another chapter to Royal Enfield’s legacy of producing cruisers loved by their riders. Beginning in the 1990s with the Citybike then the Lightning was India’s first highway cruiser, Royal Enfield then followed-up in 2002 with the first generation of the all-conquering Thunderbird. Subsequent evolutions, the 2008 UCE twin-spark Thunderbird and the 2018 Thunderbird X, further defined India’s cruiser segment, combining laidback highway cruising with contemporary city chic. Building on this rich heritage and experience of long distance cruising, the Meteor 350 is all set to take the journey much further.
The Meteor 350 inherits its name from another iconic Royal Enfield motorcycle of the 1950’s. Launched at the end of 1952, the Meteor was a magnificent touring motorcycle with a reputation that has stood the test of time. The new Royal Enfield Meteor 350 easy-cruiser, carries Royal Enfield’s signature styling but with many firsts, and is set to be an equally outstanding machine for our times.
Designed and developed by the talented teams of designers and engineers based at Royal Enfield’s two state-of-the-art technical centers, in Chennai, Tamil Nadu, and Bruntingthorpe, UK, the Meteor 350 is an undeniably attractive motorcycle. The quality of refinement – mechanical, fittings and finish – has been raised to a new level to give a truly top-class, modern motorcycle, while retaining the all important Royal Enfield DNA. With a 349cc air-oil cooled single-cylinder engine, the Meteor generates 20.2 bhp and 20 lb-ft of torque at 4000 rpm, resulting in an abundance of the low-down grunt that’s a fundamental characteristic of a cruiser. Designed with a balancer shaft, the new platform gives a smooth and well-mannered ride experience, while great care has been taken to retain that essential Royal Enfield ‘thump’. The throttle response of the electronic fuel injection has been optimised for dependable starting and effortless, linear acceleration. For versatility, the new engine has a 5-speed gearbox, with fifth gear being an overdrive for stress-free and economical highway cruising, and a 7-plate clutch for easy gear changes in built-up traffic.
The Meteor 350’s twin downtube spline frame has been designed to inspire confidence in the twisties, be rock-solid on the highway and easily maneuverable on busy city streets. Its low seat height and centre of gravity in combination with its inherent strength and rigidity results in the optimal motorcycle for the urban rider who seeks adventure on long getaways. Sure-footed handling and luxurious comfort are aided by 41mm forks with 130mm of travel and twin tube emulsion shock absorbers with 6-step adjustable preload at the rear. For the bonafide cruiser experience, the footpegs are forward-mounted, with a heel and toe gear shift.
Making its debut on the Meteor 350 is the new TBT (Turn-By-Turn) navigation pod, known as the Royal Enfield Tripper, a highly focused navigation display device for real time directions, built with Google Maps Platform. The Tripper displays the best route to reach a destination using Google Maps’ two-wheeler navigation, a first for any Indian made motorcycle. Paired via the Royal Enfield App to the rider’s smartphone, the Tripper is simplicity itself, clearly and efficiently giving the required level of information whilst remaining discreet and unintrusive.
The Royal Enfield Meteor 350 will be available in 3 editions − the Fireball, the Stellar and the Supernova. The Meteor 350 Fireball, available in vibrant red or yellow single colour fuel tanks and matching wheel rim lining, features blacked-out cycle parts and engine, which is finished with machined fins. The Stellar, with contemporary red, blue or matte black tanks and matching body components, comes with chrome handlebars and exhaust plus a comfy backrest for the pillion. The top-of-the-line Supernova, finished in dual-tone blue or brown with matching body parts, is detailed with machined wheels, a choice of premium seats and a windscreen.
The Meteor 350’s head and tail lights combine the clean, contemporary look of LEDs with the efficiency and timeless appeal of a well-sorted Halogen headlamp. Uncluttered handlebar controls and switchgear are premium quality, with rotary power and lighting switches giving a gentle nod to the past.
All three Meteor variants come with a new instrument cluster which combines the timeless elegance of a ‘dancing needle’ analogue speedometer with the functionality of an LCD display for essentials such as gear indicator, fuel gauge, clock and trip meter. Last but not least, a USB port is discreetly mounted below the handlebars to enable charging on the go.
All editions are fitted with alloy wheels and tubeless tires as standard, giving riders convenience and peace of mind, especially on long journeys. For added comfort and an authentic cruiser appearance, a 100/90 – 19 tyre is used on the front and a 140/70 – 17 at the rear. Braking is the most resolute on a Royal Enfield single to date, with 300mm front and 270mm rear discs and dual channel ABS.
Mr. Vimal Sumbly, Head Business APAC of Royal Enfield, said, “Royal Enfield motorcycles have received an excellent response in the Philippines. The new Meteor 350 is the latest in a planned series of new models, building on the enormous success of the purpose-built Adventure Tourer – Himalayan and the 650 cc Twins – the Interceptor & the Continental GT650. The Meteor 350 is part of our strategy to cater to the rising demand for affordable leisure riding in our core middleweight segment.
The Philippines is an important market for us in the Asia Pacific region and it plays a crucial role in contributing to Royal Enfield’s global success. A huge new audience of commuters is upgrading to Royal Enfield’s robust long-distance “leisure riding” experience. As a leisure motorcycling brand, we are not only growing our market share but also mindshare among the motorcycling enthusiasts.
Vimal added, “Today’s launch of the new Meteor 350 is not just to introduce a new model. It represents another major milestone in our mission to truly inspire the “essence of riding” among motorcycling enthusiasts, new and old. This new model is another proof point of Royal Enfield’s success in appealing to the middle-weight leisure riding market, which stepped up to a new level of performance and quality with the introduction of the 650 Twins. Today we are delighted to add another exciting chapter in the story of Royal Enfield, which began 120 years ago in 1901.”
The Meteor 350 is supported by a suite of Genuine Motorcycle Accessories, designed and developed for it, which can be added when ordering the motorcycle. The range includes functional accessories, such as the passenger backrest, touring screens, luggage options, robust engine and sump guards, as well as classic styling embellishments, including a variety of brushed stainless steel and black powder-coated slip-on silencer options and beautifully crafted touring seats, all of which come with a 3-year warranty. For further individual self-expression, a selection of riding gear, including helmets in complementary colours, t-shirts, and personal accessories have also been developed around the Meteor and cruiser lifestyle.
The Royal Enfield Meteor 350 sets a new benchmark in cruisers. It has been built from the ground up for those needing a unique motorcycle for city riding, but who also long for a thoroughbred mount that allows them to head out on the highway and escape the pressures of daily life. The Meteor 350 will be available for test rides starting 21st March across all Royal Enfield Stores in the Philippines. Bookings will be taken across all Stores in the country. The Meteor 350 will be available at a starting price of ₱232,000 for the Fireball, ₱241,000 for the Stellar and at ₱252,000 for the Supernova editions.