Visual light is defined as “radiation within the electromagnetic spectrum that is visible to the human eye”. In layman’s terms, we know it to be a source that illuminates the darkness. For AC Motors, the automotive subsidiary of Ayala Corporation, it is the subject of their space at Art Fair Philippines 2020.
Now on its 8th year, Art Fair Philippines 2020, which takes place at The Link in Ayala Center, Makati from February 21-23, 2020, is a showcase of the best in Philippine modern and contemporary visual art. This year, AC Motors teams up with Filipino-American artist James Clar.
AC Motors showcases laser lights at the 2020 Art Fair PH. AC Motors’ six brand partners envision to thrive in with Filipino-American artist James Clar’s representation of sustainable light.
A graduate of film studies at New York University, with a Masters degree in Interactive Telecommunications also from NYU, Clar portrays how lights and automotive technology can play a role in communication. Yet this isn’t just any typical lighting but no less than laser lights.
With the use of Light Amplification by Stimulated Emission of Radiation or LASER, which is 1,000 times more powerful than LED bulbs yet use less energy, Clar is able to depict different ways to express a message that can be used in the automotive world. AC Motors’ six automotive brands—Honda, Kia, Volkswagen, KTM, Maxus, and Isuzu—have each been interpreted based on their respective profiles.
Art enthusiasts and folks who want to learn more about visual art can catch Art Fair Philippines 2020 at The Link in Ayala Center in Makati City this weekend.
For AC Motors’ exhibit space, the work of James Clar takes the spotlight. Using laser lights, Clar creates fully immersive and engaging light environments that explore perceptions of reality, time and space.
Volkswagen Philippines’ President Felipe Estrella (right) supports artist James Clar in his endeavor to focus on the effects of technology on human lives, whose systems limit and modify communication and expressions.