The year 2020 witnessed not only a global pandemic but an overall slowdown in sectors like the automotive industry. Companies like AC Motors, the Ayala-owned automotive arm that handles a number of global brands, was heavily affected by the crisis.echo adrotate_group(19);
Despite this, it had many reasons to be thankful, as seen by the series of Thanksgiving Nights held for members of the motoring media. In each of the virtual gatherings, AC Motors executives led by its President, Antonio “Toti” Zara III, expressed their appreciation for media’s role in helping them weather the year 2020.
The events of 2020 have made AC Motors change its way of doing business and reaching out to customers and other stakeholders. For instance, it made each of its dealerships more conscious of health and sanitation, along with setting appointments for sales and after-sales service.echo adrotate_group(2);
Its different automotive brands were still able to launch new models, albeit virtually to ensure everyone’s health and safety. And yes, it is still targeting growth as an entire entity, hoping to garner at least a 10 percent market share by the year 2025.
What started out as Ayala Automotive back in 1991 with the entry of the Honda brand into the local market has grown to include 4 other brands. These are Isuzu that came in 1996, Volkswagen in 2013, Kia in January of 2019, and Maxus in June of 2019.
Over the past 30 years, AC Motors has grown to become a force to reckon with in the local automotive landscape. And it hopes to become even stronger in 2021 with the planned introduction of 6 new models from its different brands, as well s 6 new dealerships spread across the Philippine archipelago.
All told, it should be interesting to see what new offerings will be coming in, as well as where these new facilities will be located. Rest assured that we’ll give you all the details as these stories unfold.