When asked why people buy Sport Utility Vehicles, many respondents say they did so in order to feel safe. The high ground clearance and the feeling of being in control are two factors that influenced their decision. And this is the same reason why Goodyear invented its newest tire, the Assurance MaxGuard SUV.
With SUV sales accounting for 37 percent of new car sales in the Asia Pacific region, the tire maker wanted to capitalize on this by offering a contact patch that gives SUV buyers greater peace of mind.
Midsize SUVs, in particular, seem to be a growing part of the automotive landscape. The likes of the Mitsubishi Montero Sport, Nissan Terra, Ford Everest, and Toyota Fortuner are dominating the road, with sales growing by 10 percent each year.
And while these rigs offer buyers a margin of safety over rough roads, Goodyear’s new tire adds even greater protection in the city—where most of them will stay almost 97 percent of the time. But how will it do this, you ask?
The answer lies in technology. Goodyear’s new rubber is built using two pieces of tech, namely, ActiveGrip and DuraGuard technology. As their names suggest, they serve up excellent grip and durability, respectively.
ActiveGrip, for instance, endows the MaxGuard SUV with superior road holding, handling, and shorter braking distances, especially on wet surfaces. It does this with optimized distribution, increased number of multi-biting edges, Plus, its ActiveGrip cap compound and blended silica have been given a unique design.
And since it is designed and engineered specifically for SUVs, the Goodyear Assurance MaxGuard SUV utilizes DuraGuard technology that essentially adds a layer of protection and toughness while still providing a quiet ride which most folks look for in their city-bound ute.
The 2-ply construction and a steel belt give it performance durability while a robust tire carcass helps it withstand cuts and punctures. Plus, its enhanced tread pattern translates to that aforementioned quieter ride, along with longer mileage.
In plain English, what all this essentially means is that SUV owners can expect grippier performance, better handling, a more durable tire befitting an SUV, and a quieter ride. All this comes with a 5-year warranty from the date of purchase.
And in case you’re wondering, the Assurance MaxGuard SUV is not just for your Terra or Fortuner. It comes in a variety of sizes for almost any size Sport Ute or crossover.
So if you’re looking for a new set of rubber for your SUV, why not consider Goodyear’s Assurance MaxGuard SUV. Giving you peace of mind as you pour on the miles. Available at your friendly Goodyear dealer.