Six months ago, Hyundai Motor Company and the United Nations Development Program embarked on the For Tomorrow campaign that emphasized the point that our actions today will greatly affect the next generation. Now, the South Korean carmaker and the United Nations organization further the cause with more concrete projects to drive home the point.
Take for instance the Accelerator Labs project. It does not merely do research on how climate change, for instance, is greatly endangering the next generation. It likewise rolls out projects in various countries that show these effects in a way that will hopefully make people act and do their share to enact lasting change.
By the same token, the series of videos help drive home the message even further, with celebrities and influencers helping convey the message.
In a nutshell, Hyundai and UNDP want to instill change For Tomorrow, today.