Just three years ago on June 24, Saudi Arabia lifted the ban on women driving. A pivotal day as one of the great walls in the automotive world came down.
June 24 is a day of celebration. The Women’s World Car of the Year promotes the International Women Drivers’ Day to draw attention to the significance of women in the automotive industry.
In Saudi Arabia three years ago, women gained mobility, personal freedom, and a recognized passion for cars. They became more visible and made society aware of the potential of more than 50% of the population.
Today, women influence more than 80% of car purchases in advanced countries. This will continue or grow in the coming years because “the percentage of young women university students is already higher in developed countries. Wage parity is starting to be an achievable goal, Boards of Directors are no longer exclusively male and in the lists of the richest people in the world it is not unusual to see more and more women’s names”, says Marta García, Executive President of WWCOTY.
International Women Drivers’ Day also honors the increasing role of women in expressing their opinions and experiences of cars on social media. This is particularly important due to the high female environmental awareness in the field of mobility. Their views go beyond vehicle performance and safety, as they are also concerned about saving the planet without losing the right to the freedom to come and go as and where you please.
Women’s World Car of the Year was formed by New Zealand motoring journalist, Sandy Myhre, in 2009.It is the only car awards group in the world composed of exclusively of female motoring journalists.