October 05, 2022 By Steven Edward Yu

Kuya Kim Finds Adventure with BMW Motorrad and Petron Corporation

Cyclist, marathoner, triathlete, and TV personality Kim Atienza has entered a partnership with the official importer and distributor of BMW Motorrad in the Philippines, SMC Asia Car Distributors Corp. and Petron Corporation.

Kim Atienza, more known as “Kuya Kim” started his broadcasting career in the 1990s. He is recognized for his trivia stints on television and radio, particularly on his own show, Matanglawin. Aside from his experience in the entertainment industry, Kuya Kim also served in three terms in the 5th District of Manila City.

After a series of health challenges, Kuya Kim committed himself to a very active and healthy lifestyle to aid in his recovery. This included a series of marathons, triathlons, and his love for motorcycles.

L-R: Spencer Yu, President SMC Asia Car Distributors Corp; Kim Atienza; Lemuel C. Cuezon, AVP Marketing Division Head, Petron Corp.

Kuya Kim’s passion for two wheels has ignited his desire to Make Life A Ride with BMW as an active member of the Motorrad riding community.

“Owning a BMW motorcycle has always been a dream of mine, ever since I saw the BMW R 50 in my neighbor’s garage. It has the power, the safety features, and the performance that really makes riding a joy. Thankfully, BMW Motorrad in the Philippines has enabled me to own the BMW R 18 last year. To go along with my modern cruiser, BMW Motorrad and Petron Corporation will fuel my new adventures with the R 1250 GS Style Rallye, which I’ve been eyeing for quite some time,” says Kuya Kim.

With this renewed partnership with BMW Motorrad Philippines, the brand aims to draw like-minded enthusiasts as Kim Atienza into adventure riding and create more awareness for the brand’s Rider Education and Road Safety advocacies.

Petron joins the collaboration to support Kuya Kim’s new adventures on the BMW R 1250 GS by maximizing its overall performance on and off road.

“Petron Blaze has always been my go-to fuel—whether it be for my motorcycles or my automobiles. I can really feel the difference in my vehicle’s performance with Petron Blaze,” says Kuya Kim.

Kuya Kim Atienza with the BMW R 1250 GS

“Petron is one with Filipino riders in their passion for exciting adventures on the road. We know how the quality of fuel and lubricants enhances the experience of each rider. With our partnership with Kuya Kim, we want other riders to have a look at the Petron experience—unmatched power, peak performance, and smooth rides. We are glad to welcome Kuya Kim to the Petron family. Rest assured, wherever his road ventures take him, there will be a Petron station to greet him,” says Lemuel C. Cuezon, AVP, Marketing Division Head of Petron Corporation.

The partnership was forged at the BMW headquarters at RSA Motors Greenhills during an intimate Ceremonial Contract Signing event last October 3.





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