April 30, 2014 By C! Magazine Staff

Mazda posts record profit


Mazda saw its highest global operating profits in its nearly 100-year history. Its global operating profits were up a huge 238 percent. Yes, a 238 percent increase compared to 2012’s 1.36 billion euros ($1.88 billion), eclipsing the brand’s previous best year in 2008, by 12 percent. Net earnings, revenue and global sales volume also saw increases over the last fiscal year.

What’s most impressive, though, is where Mazda saw improvement. Surprisingly, sales increased by 25 percent to 163,000 units in the highly competitive European market. That figure was bolstered by a 35-percent sales increase in Great Britain and a 20-percent jump in Germany, Europe’s two largest markets. Japanese sales, meanwhile, were up a respectable 13 percent, to 244,000 units. In China, Mazda saw a 12 percent bump.

But in North America, Mazda only realized a moderate, five-percent gain, with sales climbing to 391,000 units in the US, Canada and Mexico. Still, it isn’t a particular reason to be concerned, as IHS industry analysts say that Mazda should see a bump in 2014 as the new Mazda3 picks up steam.
While Mazda may have hoped its five-percent gain in North America was a bit higher, it shows solid progress on company CEO Masamichi Kogai and his promise to raise US sales to 400,000 units.

Mazda’s success can be attributed above all to its new-generation models. Featuring convention-defying SKYACTIV Technology and award-winning KODO – Soul of Motion designs, demand for the Mazda CX-5 and Mazda6 has not let up. The all-new Mazda3, which arrived in the second-half, has also enjoyed a positive reception wherever it has been launched. The strong performance also reflects the company’s ongoing structural reforms to improve costs and establish global production.

*Mazda press

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