Over the past few months, we’ve seen a number of automakers refreshing their brand identity. Players like BMW, Volkswagen and Kia have updated their logos and their brand image to reflect dynamism. The latest one to do so is Peugeot with its simplified logo and dynamic identity.
As one of the new Stellantis automakers, Peugeot’s new logo has been simplified and is now more straightforward. It is complemented by new font for its brand lettering that gives it a more elegant touch. This reflects the upward movement it aims to achieve within the next few years.
The new logo will be seen first online, followed by its marketing materials and other assets. This will eventually be placed on its products, which will begin with the next-generation 308.
All told, Peugeot aims to once again reinvent itself and reach out to more customers around the world.