May 02, 2019 By Mavelle Durian Photos by Maynard Marcelo

MV Agusta reintroduces its brand to PH

MV Agusta celebrates its revival through motorcycle art show

Italian motorcycle brand MV Agusta held its brand relaunch and introduced its local partner last April 30 at Xylo at the Palace in BGC, Taguig.

Though the brand has been in the country for five years, MV Agusta’s return to the market also served as a perfect opportunity to reintroduce its local distributor partner Motostrada. The guests were welcomed with the brand’s line-up of motorcycle through a “techno-renaissance motorcycle art show.”

“This evening is all about rebirth. A renewed vow. A brand new journey. We believe that our commitment is not just about building motorcycles – it is, in fact, creating motorcycle art,” said Motostrada CEO Emmanuel Lu.

Apart from bringing back the bike models in the country and reopening its showroom in Caloocan, MV Agusta and Motostrada are set to open an exclusive MV Agusta store this July.

“It brings me great joy to be here for the MV Agusta brand launch in The Philippines… MV Agusta has come a long way in these last five years. We have a new CEO, Mr. Timur Sardarov since November 2018, and with his leadership together with the President, Mr. Giovanni Castiglioni we have tremendously improved our spare parts availability and delivery, and production of our bikes are on a rise,” said MV Agusta’s Head of Sales Far East, Judah Sangaran.

The pricing of the new models of MV Agusta will be revealed soon.

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