Whether they admit it or not, a lot of people tend to view Nissan as a conservative company. Yet there’s something brewing over at the Japanese car company that promises to be bold and daring. In fact, it can be summed up in one line: Dare The Impossible.
This is Nissan’s newest disruptive brand campaign across Asia and Oceania that promises its audience a new Nissan—one that is not afraid to be bold yet still looks to the rich past . The campaign was first seen in Australia, Thailand, and the Philippines via digital branding tools that give viewers an insight into what’s in store for Nissan.
The rest of the region will also get to experience this via precision marketing tools that will further immerse everyone into the new Nissan. But what does this all mean, you ask?
Simply put, it showcases Nissan in a new light—one that is unconventional, that’s not afraid of change and of what the future holds. This was first seen in the new Ariya fully electric SUV. This coincided with the new logo that is now seen in the brand’s various media and marketing materials. And the Japanese carmaker promises that there will be more exciting things to happen and products to come out of its assembly lines real soon.
So, Nissan dares you to reach for the Impossible. Are you up to the challenge?