Remember the Opel brand? If the name sounds familiar, it is the German brand that sold offerings like the Astra and Omega in the late 1990s to mid 2000s. Those of us who are more mature may recall the likes of the Rekord, Ascona, and Manta. Well, it’s still around and it has a new brand identity.
Now owned by Groupe PSA (owners of Peugeot), Opel has just unveiled a new, more modern logo along with a new yellow corporate color. While the logo itself may look similar to what many are already familiar with, this new one tends to signify a more “modern and courageous” vibe.
Beyond the corporate lingo, what this essentially stands for is a rejuvenated Opel that now has access to a wealth of resources within the PSA fold. Moreover, it looks to the future—electrification. In its European home continent, it is coming up with hybrid or electrified versions of its product offerings.
While it may not make its way back to the Philippines within the foreseeable future, it’s nice to know that one of the esteemed European brands seems to be alive and well despite the odds it faced a while back.