January 22, 2022 By Gerard Jude Castillo

Porsche Design marks 50 years with a pair of special edition 911s

There’s no denying that the Porsche 911 has one of the most recognizable and iconic profiles in the automotive industry. So it’s fitting that the iconic sports car receives special editions to celebrate 50 years of Porsche Design.

Porsche’s very own in-house design studio was founded in 1972 and has since created some of the most distinct visual creations that are functional as well. To mark this special occasion, Porsche Design gives us the Porsche 911 50Y Porsche Design and a special edition 911S 2.4 Targa–a faithfully restored example from the year 1972. 

Based on the Porsche 911 Targa4 GTS, the Porsche 911 50Y Porsche Design is finished in black, which is the dominant color of the Chronograph 1–the watch designed by Dr. Ferdinand Alexander Porsche in 1972. More classic Porsche Design touches can be seen in details like the checked Sport-Tex seat centers and red second hand of the subsecond clock that comes with the Porsche Sport Chrono Package. Only 750 lucky customers will be able to drive home a part of Porsche Design history.

Speaking of classics, Porsche Classic has painstakingly restored an original Porsche 911S 2.4 Targa over a two-year period. As with its modern-day counterpart, the car is finished in black inside and out and features Platinum Satin side stripes with Porsche Design lettering. The look is complemented by the Targa roll bar finished in Platinum satin–a new interpretation of the original’s stainless steel. 

And just like its younger, modern-day 50th-anniversary sibling, the engine cover at the rear bears the Porsche Design 50th anniversary badge, along with a reproduced signature of Dr. Ferdinand Alexander Porsche. Underneath this uniquely rendered cover resides an upgraded 2,341 cc engine from the original 911 Targa. Here, Porsche Classic managed to bring it to S-pec power levels, producing 190bhp, which was the top-spec version at the time.

Apart from the pair of 911 Targas, Porsche Design has also unveiled a special Chronograph 1–1972 Limited Edition. Limited to just 500 examples, it boasts of styling cues taken from the 50th-anniversary cars.

All these, along with a showcase of the life of Dr. F.A. Porsche, will be on exhibit at the Porsche Museum until July 11, 2022. A fitting tribute to Porsche as it celebrates 50 years of outstanding and iconic Design. 

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