Throughout its more than 100-year history, Rolls-Royce Motor Cars have been known to be conservative, stately, and possess a certain air about them. Yet in 2016, Black Badge was born, bringing with it a bolder and non-conformist approach to the luxury marque. This year, the Home of Rolls-Royce once again celebrates Black Badge at the Goodwood Festival of Speed.
Happening this weekend beginning on June 23rd, the Goodwood Festival of Speed will showcase creations such as the Rolls-Royce Black Badge series. This year’s lineup will feature bespoke creations such as the Black Badge Dawn, Black Badge Wraith, Black Badge Cullinan, and the Black GBadge Ghost.
But what makes these cars special, you ask? While most, if not all Rolls-Royce cars are considered bespoke and commissioned by their owners, the Black Badge is of a different breed–for a different type of personality. It ditches the conventional in favor of non-conformity. It is darker, more urgent, and is for those that desire to be different. Everything from aesthetics to the additional power and torque are not what your typical Rolls-Royce usually has.
And this is where Black Badge differentiates itself from the pack. It is for those that dare to be bold and different, for those who are not afraid to tread their own path. Or even make their own way.
This is Black Badge. Get to experience it once again with new commissions at this year’s Goodwood Festival of Speed.