Royal Enfield, the global leader in mid-size motorcycles (250cc-750cc), today announced the launch of new colorways on the 650 Twins – the Interceptor 650 Twin and the Continental GT 650 Twin. The motorcycles will be available throughout the Philippines starting today. This strategic announcement is in line with Royal Enfield’s focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc).
The Interceptor 650 will be available in two new Standard (single tone) colorways – Canyon Red and Ventura Blue; two new Custom (dual tone) colorways – Downtown Drag, and Sunset Strip and has a new updated version of the ‘chrome’ variant in the Mark 2. The Mark 2 Chrome Interceptor is an ode to the original Interceptor 750 that’s redolent of the heydays of California’s sun drenched culture of the 60’s. The Interceptor 650 Twin retains the single tone Orange Crush colorway and the dual tone Baker Express that has been extremely popular with the customers and the motorcycling community across the globe.
The Continental GT 650 cafe racer has also been introduced in five new colorways. Taking inspiration from the Continental GT of the 60’s and calls from die-hard fans of this motorcycle, Royal Enfield has reintroduced the Continental GT 650 Twin in its most loved Rocker Red Standard (single tone colorway) and has also introduced the motorcycle in British Racing Green Standard colorway. The motorcycle is also available in two new Custom (dual tone) colorways – Dux Deluxe and Ventura Storm, and has a new updated version of the chrome variant in Mister Clean. With seven color options on the Interceptor 650 Twin, and five new colorways on the Continental GT 650 Twin, both motorcycles will get a range of aesthetic updates as well, to compliment the new colorways.
Commenting on the launch of the new colorways of Twins 650 motorcycles in the Philippines, Mr. Vimal Sumbly, APAC Business Head, said, “The launch of the 650 Twins marked a new chapter for Royal Enfield and for the mid-sized motorcycle segment. The global success of these motorcycles over the last couple of years has been phenomenal with the Interceptor growing the 500cc+ category by more than 4-times in India, and also becoming the best selling naked motorcycle in the mid-sized category in the UK in 2020 and a volume contributor in the Asia Pacific region as well. Ever since Royal Enfield entered the Philippines in 2012, we have been consistently working on becoming an integral part of the country’s rich motorcycling culture by offering differentiated motorcycles and growing our reach. Since last year, we have increased our network by opening three exclusive stores in the Philippines and substantially grown our sales. The Twins contribute to over 60% of our sales in the market. We not only have a passionate community of riders but also see a growing potential in the mid-size motorcycle segment. The introduction of new colorways on the 650 Twin Motorcycles is just the beginning of an exciting year for us. We are going to grow our portfolio, build a bigger, more exciting motorcycle community and continue to get many more avid riders into the Pure motorcycling fold.”
Launched in September 2018, the 650 Twins were received extremely well by motorcycle enthusiasts in India and across the globe. The Interceptor 650 – the quintessential roadster, won several awards including the prestigious Indian Motorcycle of the Year 2018 and has continued to dominate the upper end (500cc and above) of the mid-sized motorcycling segment in the country. Even in the international markets, the Interceptor 650 Twin has been extremely successful and has won several prestigious awards. including MCN’s Best Retro Motorcycle of the Year 2019 and also for 2020 in the UK, becoming the only Indian brand to do so, not just once but twice in a row. The Interceptor 650 Twin has also been the highest selling naked style motorcycle for the entirety of the 2020 calendar year (as per MCIA data from January 2020 – to December 2020) dominating the mid-sized segment for over a year, propelling Royal Enfield to become one of the fastest growing motorcycle brands in the UK. In the APAC region, the 650 Twins contribute to more than 50% of the volumes with the highest demand of the motorcycles in Thailand where the 650 Twins account for more than 65% of the volumes. We have won awards in the Philippines, Thailand, Australia and various other countries in the APAC region too.