Royal Enfield, the global leader in the mid-size motorcycle segment, has announced the launch of its exclusive online Flagship store in the Philippines on Lazada. The all-new Meteor 350, Himalayan, Continental GT 650 and Interceptor 650 will be exclusively available on Lazada – the leading e-commerce platform in Southeast Asia. The motorcycles will be available on Lazada starting today.
This collaboration demonstrates Royal Enfield’s effort towards building an ecosystem around motorcycles and further enhancing the motorcycling experience. The aim is to further strengthen the brand message of pure motorcycling, and allow emerging aspirants and existing loyalists to express themselves with the brand. The motorcycles are suitable for all kinds of riders whether they are novices, intermittent riders or experienced riders at their fingertips.
Adding to this, Vimal Sumbly, Head – International Business – APAC, Royal Enfield said, “Philippines is one of the important markets for Royal Enfield in the Asia Pacific region. We have continued to strengthen our presence and offerings here be it motorcycles, network expansion, Apparel or Genuine motorcycle accessories. The introduction of this exclusive flagship store on Lazada is yet another testament of our intent to offer the best in motorcycling to our customers across the Philippines. Royal Enfield motorcycles are highly accessible, evocative and differentiated. It has been Royal Enfield’s imperative in introducing new channels and platforms that fit our customers’ lifestyles and further increase accessibility to generate brand awareness and deliver a seamless purchase experience.”
Lazada is an e-commerce platform that covers every lifestyle need of consumers. Founded in 2012, Lazada Group is Southeast Asia’s leading eCommerce platform. With a presence in six countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
Due to the dynamic synergies of both the brands, Royal Enfield has introduced its motorcycles to riders exclusively on Lazada. This announcement truly showcases that the e-commerce world is open and welcomes every brand and industry which will deliver a great shopping experience to consumers.
Jimmy D.L.Barinaga, President – CEO, Hardcore Brothers Custom Motorcycles, Inc – official Distributor of Royal Enfield in the Philippines shared “We are extremely delighted to be a part of the Lazada platform in the Philippines. This gives the motorcycle enthusiasts one more channel to book a Royal Enfield motorcycle in our island country. As a digital first brand, our presence on the platform will strengthen our accessibility. As the official Distributor, all transactions will be managed by us in the market.”
Commenting on the collection, Mr. Carlos Barrera – Chief Operating Officer at Lazada Philippines said, “As part of our commitment to elevate the online shopping experience for Filipinos, we are really excited about partnering with Royal Enfield, whose brand has spun over a 120-year legacy and offers products reflecting heritage and are also contemporary. Lazada’s continuous growth into product categories such as motorcycles is also a reflection of our commitment to improve our offerings to suit the needs of our growing consumer base, including loyal enthusiasts of Royal Enfield’s timeless products.”
Royal Enfield fans in the Philippines will enjoy the easy accessibility of experiencing the motorcycles at their fingertips.