June 08, 2021 By C! Magazine Staff

Royal Enfield Opens Grand New Store in Bulacan

Royal Enfield strengthens its dealership network in Philippines with the launch of a brand-new exclusive store.

Royal Enfield, the global leader in the mid-size motorcycle segment, has consistently worked towards building increased accessibility for consumers into the motorcycling way of life. To further enhance our reach in the Asia Pacific region, Royal Enfield today announced the opening of a new exclusive store in Bulacan.

Located at the Fabeco Building, Malhacan Road in Bulacan, and a gateway to the North. The new store will have the entire portfolio of motorcycles in addition to service and spares. The launch of Royal Enfield- Bulacan marks a milestone in the 9 years of the brand in the Philippines.

This is very timely as the economy is bouncing back and thru Hardcore Brothers Custom Motorcycles, Inc. appointed dealer Moto-Classica, North of Manila clients will surely embrace the brand further.

Speaking about the launch of the new store, Mr. Vimal Sumbly, Head of Business for Asia Pacific, Royal Enfield, said,” It has been our constant endeavor\ to build greater accessibility for discerning customers and widen our footprint in the Asia Pacific region. We have witnessed a great response from motorcycle enthusiasts across the Philippines and the market is showing tremendous growth potential.

Mr. Vimal Sumbly, Head of Business for Asia Pacific, Royal Enfield

Motorcycle aspirants in these markets are quickly catching on to the trend of leisure motorcycling. With an intent to further expand our outreach, we have opened our third exclusive store at Bulacan, Philippines. This will get us even closer to our customers and provide easy access to the brand especially in the northern part of Luzon. We have definite plans to increase this further by the end of this fiscal.”


Customers and motorcycle enthusiasts in the Philippines can now experience 120 years of legacy through its complete range of motorcycles, apparel and accessories, all available under one roof at the exclusive store.

Along with this, the exclusive store showcases the brand’s philosophy of “Pure Motorcycling” in every aspect of the Royal Enfield ownership experience. The store is intended to provide significantly greater accessibility of sales and service to existing customers and to cater to increasing demand from potential customers as well.

About Royal Enfield
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible, and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
Royal Enfield’s premium line-up includes the all-new Meteor 350 cruiser, Interceptor 650 and Continental GT 650 twins, the Himalayan adventure tourer, and the iconic Bullet 350 and Classic 350 singles. Riders and a passionate community are fostered with a rich profusion of events at a local, regional, and international level. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.
A division of Eicher Motors Limited, Royal Enfield operates through 921 large format dealerships and 638 studio stores in all major cities and towns in India and exports to over 60 countries around the globe. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Royal Enfield recently invested in two world-class technical centres, in Bruntingthorpe, UK, and Chennai, India, and in 2020 opened its first assembly unit outside India, in Buenos Aires, Argentina. With more than 17% growth year-on-year for the last 5 years and sales in international markets up 96% in 2019-20, Royal Enfield is the leader in the global mid-size motorcycle market.

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