CTEK held its annual “CHARGE YOUR CAR DAY” last October 5, 2021. “Charge Your Car Day” is the brand’s annual initiative to celebrate the humble battery that is the heart of a vehicle, and the importance of keeping it at optimal condition. In conjunction with this global activity, CTEK Philippines held its first-ever virtual media event. The event was hosted by Sam YG, one of the mainstay influencers in Philippine motoring, and joined by Mr. Robert Briggs, CTEK Director of Sales and Marketing for Asia-Pacific (APAC).
CTEK’s main objective was to refresh the public of the brand’s core concept and philosophy, which is the significance of battery charging and how it supports the health and overall shelf-life of a vehicle’s battery. The brand reestablished how regular charging maintenance not only keeps vehicles ready-to-go, but on a personal level, it affords the vehicle owner that much-needed peace of mind, especially at a time when emergencies can happen in the blink of an eye.
CTEK also touched on how choosing the right charger for what’s under the hood of your vehicle can affect charging efficiency, emphasizing on how the brand’s line-up covers every vehicle owner’s requirement. One of the key highlights was CTEK’s introduction of a fresh product range that features the newly-launched APTO — Adaptive Charging Technology. The new APTO tech takes battery charging to the next level by going beyond the conventional multi-step charging, by automatically detecting and adapting to the needs of your vehicle battery simply by clamping it on. The first two of these new CTEK products are the CS Free and the CS One.
Aligned with the brand’s foray into the future with adaptive technology is its direction into the realm of EV charging. Having acquired ChargeStorm AB in recent years, CTEK has firmly established itself within the global industry as one of the companies that are actively making waves in the move toward environmental sustainability and clean energy. Following through on this idea, CTEK Philippines arranged a very special panel discussion that highlighted on the theme of ESG (Environmental, Social, and Governance), with regard to how the automotive industry plays a part in the country’s direction toward a cleaner, greener, and more sustainable future.
The panel segment was participated by some of the most influential industry leaders, namely Mr. Atsushi Najima (President, Nissan Philippines Inc.), Mr. Vince Socco (Director, Toyota Motor Philippines, and Chairman, GT Capital Auto Dealership, Inc.), Mr. Spencer Yu (President and COO, SMC Asia Car Distributors Corp.), Mr. Christopher David Yu (Marketing Director, Volvo Cars Philippines, Scandinavian Motors Corp.), and Mr. Benjamin Bautista (Mercedes-Benz Senior Manager for Product Planning, Auto Nation Group Inc.).
From the area of electrical and power infrastructure, the panelists were joined virtually by Mr. Jonathan Aguirre, the Chief Operating Officer of E-Sakay, a subsidiary of MERALCO that focuses on electric vehicles and charging infrastructure solutions.
For more information about CTEK and its line of products, please visit the official CTEK Philippines social media channels on Facebook (www.facebook.com/CTEK.Ph), Instagram (@ctek.ph), Twitter, (@CTEKPhilippines), and YouTube (CTEK Philippines).