Subaru has always had a reputation of being a formidable force in the World Rally Championship (WRC).
Yet even as it offered the Subaru faithful rally-bred performance for the daily commute, it never forgot to be responsible.
By this we mean letting the world know it builds safe cars.
Now, Subaru shows us just how serious it is about safety as it unveils its new campaign along with a slew of new models at this year’s Singapore Motor Show.
The song I Will Keep You Safe, written and performed by premiere balladeer Michael Bolton, sums up the message Subaru and Motor Image wish to convey—the safety is at the forefront of the brand’s image.
This can be seen in core technologies such as the vaunted Symmetrical All-Wheel Drive, horizontally-opposed “boxer” engines, the Subaru Global Platform, and the new EyeSight safety suite.
All these systems work in close harmony with each other to provide a truly safe journey—even if you’re puttering around town on your way to do a grocery run.
Being a Subaru, however, performance and environment-friendly motoring have not been forgotten.
New offerings such s the Forester e-Boxer hybrid, Forester GT Edition, 2020 Impreza with SI-Drive, and the Forester Special Edition all reflect this.
Now on sale in Singapore beginning today, each of these models combine performance with the brand’s responsible side.
Check out Subaru at the 2020 Singapore Motor Show, which opens its doors at the Suntec City Convention and Exhibition Center beginning today, January 9, 2020.