June 18, 2020 By C! Magazine Staff

The Range Rover turns 50

Celebrates with special Fifty Edition

For half a century, Range Rover has been giving the world a luxurious and off-road capable ride that cocoons occupants in luxury while taking them through the harshest trails the planet has to offer. Yes, the Range Rover celebrated its 50th birthday on June 17, 2020 with the limited edition Range Rover Fifty.

Based on the Range Rover Autobiography, the Fifty receives unique Auric Atlas or Pale Gold accents on places like the grille, side vents, and the like. There is also the “Fifty” badging that was designed by Land Rover Chief Creative Officer Gerry McGovern himself. And customers can order their ride in retro colors such as Tuscan Blue, Bahama Gold, or Davos White—which will only be offered in limited numbers. Those that won’t be able to get these retro shades can still opt for hues like Carpathian Grey, Rostelle Red, Aruba, or Santorini Blue.

First seen on June 17, 1970, the Range Rover was meant as a more luxurious and comfortable counterpart of the truly capable Land Rover Series IIA and III. Initially available in three-door configuration, it catered to urban families and gentleman hunters looking for a rig that could take them on the daily grind on the weekdays and to their favorite destination whenever they pleased—lack of roads notwithstanding.

It gave the world such styling cues as a floating roof. Clamshell hood, fender vents, and the split tailgate. As for the 5-door version, it debuted in 1981 and helped broaden the Range Rover’s appeal, allowing more versatility and practicality. Yet all this time, the Range Rover has been the ride of choice of many a Head of State, business tycoon, and folks who want to project an image of power.

And with the latest version offering Plug-in Hybrid and modern tech, it looks like the Range Rover wil continue to live on for another fifty years.

As for the Fifty, only 1,970 examples will be built. Sales will begin later this yer.

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