October 17, 2020 marked the digital launch of the refreshed Toyota Fortuner in the Philippines. Toyota Motor Philippines welcomed the upgraded midsize SUV with a grand launch that included an online performance by Filipino rock legend Ely Buendia.
Streamed over TMP’s Facebook and YouTube channels, fans got to see the much improved Fortuner with its fine mix of tech, added power, and luxury. Apart from this, everyone also got a musical treat with the the rock legend’s performance as he sang hits like Overdrive, Alapaap, Magasin, Pare Ko, and Ang Huling El Bimbo, with a bit of history behind each song in between.
As if this wasn’t cool enough, we’re told that this online launch and concert garnered 750,000 views. This can be attributed to the popularity of both Ely and Toyota’s best -selling SUV.