Toyota Motor Corporation has always been driven by a Japanese saying known as Kaizen, which means constant improvement. This is the same philosophy followed by Toyota Motor Philippines as it continues to be “at your service” amid the ongoing pandemic.
Yes, we may still be in the midst of a pandemic and ensuing lockdowns in some areas of the country. Yet this does not mean the Japanese carmaker isn’t serving its customers and meeting their needs. On the contrary, it has found ways to do so.
One of the ways it does this is to utilize the latest technologies available. MyToyotaPH, for instance, was launched last year in response to the growing demand for online platforms that allow businesses like TMP to constantly stay in touch with its customers.
Here, one can find a dealer, choose a service, and set an appointment all from the comfort and safety of home. There is also a virtual showroom that even lets one shop for a new vehicle and have it delivered to one’s home.
Of course, there are times when one cannot avoid going to the dealership. Things like vehicle service need to be done onsite. This is where constant cleaning, sanitation, and other health and safety protocols are practiced to ensure everyone is safe and protected from the virus.
Each of these measures are a product of Kaizen. And Kaizen itself is a product of Toyota’s desire to serve its customers in the best way possible.