November 23, 2020 By C! Magazine Staff Words and photos by Maki Aganon

Triumph Motorcycles Opens Flagship Store in Greenhills

The internet broke last September 2019 when a photo of Mr. Willy Tee Ten circulated online, saddled on a Triumph Scrambler 1200 XE captioned “Welcome to the @autohub_group @officialtriumph”

It has been one of the most anxious moments in Philippine Motorcycle Industry welcoming Triumph Motorcycles to complete the European Motorcycle Manufacturers lineup, for such a long, long time. 


The popularity of motorcycle modern-classics in the Philippines sparked way back in 2015 from the return of cafe racers, transforming standard bikes into retro-classics by means of custom bike building and fabrication. One of the most popular references were Triumph Bonnevilles customized as Trackers, Scramblers and Cafe Racers. The rest is history.

The demand was further amplified by annual events like Motobuilds Pilipinas, Bop N’ Roll, Distinguished Gentlemans’ Ride, frequented by Bike Nights and Tambikes, Bikes and Breakfast, and more.

Triumph, one of the most iconic and world’s oldest brands partnered with Autohub Group as they enter the vibrant motorcycle market. The group is more than excited to make a dream into a reality, and they celebrate this milestone through opening its doors.

“We’ve been selling bikes prior to launching since March of 2020, as we prepare to transform the area to become the first Triumph Motorcycle Sales and Service in the Philippines.”, shared by Monzit Purungganan, Marketing Manager for Triumph Motorcycles Philippines. “We are looking forward to working with DGR Philippines next year, and hopefully it will be one of the bigger events we’ll be participating in. The reception of the old and current community is very positive, and we welcome everyone to our service center, wherever or however they acquired their Triumph.”, he added.

The best selling units are Triumph Bobber and Street Twin. The initial batch of shipment is already sold out as of writing. The latest released model, Triumph Trident is also expected to arrive early next year.

“This showroom is our first major step for Triumph in the Philippines. We wanted to keep the brand’s authenticity. All the elements you see here, shelves, modules and panels were all imported to keep the value, heritage and quality.”, shared by Sammy Montecastro, General Manager of Triumph Motorcycle Philippines.

“This is not yet final, we wanted to improve, especially the service center area. Our goal is to welcome every Triumph owner to feel confident with the bikes they enjoy. We are also looking into other potential sub-dealers outside Metro Manila, and we are looking forward to it in the near future.”, Sammy added.

The showroom features the Triumph Bobber TFC #667 of 750 out from the Triumph Factory to be auctioned for a good cause. Part of the proceeds will be given to the PGH Medical Foundation.

About 10 motorcycle models are already ready to roll out including the Bonneville T120, Scrambler 1200XC, Tiger 900 GT, Rocket 3 R and Street Twin. It’s surprisingly missing the Thruxton range to represent the authentic Cafe Racer segment. Official merchandise is also available for customers and enthusiasts alike to complete the Triumph experience.


Test rides are also available by scheduled and advanced booking.


Visit their Showroom at 

Triumph Motorcycle Philippines, Inc.

324 Ortigas Ave., North Greenhills, San Juan Metro Manila.

Tel: +63917 118 35 89

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