photos by: Juanito Vinluan
SMEG Philippines launched its flagship store at the Park Terraces in Makati. Coming from SMEG President, Ton Concepcion’s speech during the event, “the new Park Terraces store is representative of our brand’s move into the lifestyle space. We are not just here to sell kitchen appliances, we are here to bring out the best in food, to bring people together, and to make dream spaces a reality.”
“The beautiful thing about our SMEG appliances”, Mr. Concepcion recounts, “is that they are creations of technology with style. Any chef can attest to that.” Dining selections for guests of the event were freshly prepared during live cooking demos using Nutraease cooking ware, demonstrating both the technology of the SMEG appliances, and the functionality of the Park Terraces store. Complimentary to SMEG’s transition into a lifestyle brand is the launching of its lifestyle magazine, Stile de Vita. Featuring real life SMEG users and their passion for cooking, Stile de Vita’s pilot issue visits SMEG Ambassador, Master Chef Cyrille Soenen in his own home.
Designed by distinguished architect, Gil Coscolluela, the SMEG Park Terraces store is an embrace of space and light. Upon entering, one is welcomed by rows and rows of beautiful SMEG appliances ranging from their wide selection of different design lines. Thanks to SMEG’s trusted kitchen cabinet contractor, Optimus Space Solutions, the lifestyle store seamlessly features 5 different kitchen showcases, from the sleek Linea, to the retro Fab!
While having only been in the Philippines for 9 years, SMEG is a well-established brand worldwide. In the Philippines, the brand has partnerships with multiple prestigious names, including that with Ayala Land Premier, Shangri-la, and Rockwell Proscenium to name a few. “I have a vision of making the Philippines a SMEG country, and it’s coming to life” says Ton Concepcion.
The SMEG Park Terraces store is now officially open to the public. Interested buyers can drop by the store from 10am – 8pm, at West Street corner Arnaiz Avenue. While browsing, walk-in customers can be treated to refreshments as the well-trained SMEG staff attends to their needs. The Park Terraces store will also be open to private events and small gatherings.