Yamaha Motor Philippines recently conducted a media briefing event at its head office in the Greenfield District, Pasig City. Invited were the members of the motoring media. It was a live press broadcast by Yamaha’s headquarters in Japan. Yamaha Motor Co. Ltd. CEO, Mr. Hidaka, and Chief General Manager of Technical Research & Development Center, Mr. Maruyama led the discussion on how Yamaha aims to achieve zero fatal motorcycle accidents by 2050.
Along with the rapid growth of motorcycle sales in the world comes the increase in accidents as more and more people are enticed by this affordable form of transportation and the allure of the riding culture. Being one of the top motorcycle manufacturers, Yamaha has been in continuous study of the number of fatal accidents and they have come up with a vision on how to decrease this number to zero by 2050 based upon their comprehensive research on the main causes of motorcycle accidents.
In their research, Yamaha has identified that 45% of motorcycle accidents involving other vehicles are caused by the motorcycle party and 55% are caused by other vehicles involved. Of that 45%, 10% are rider recognition errors, 17% are rider decision errors, and 5% are operational errors. On the other vehicle side of things, 41% are recognition errors and 14% are decision-making errors.
70% of overall motorcycle accidents happen in a blink of an eye due to a degree of difficulty in avoidance maneuvers. Most of them happen within 2 seconds of the accident trigger. From these studies, Yamaha has identified 4 rider assistance approaches to achieve better safety results. These approaches are Risk Prediction Assist to compensate for rider negligence, Preventive Damage and Defensive Riding Assist to aid in automobile driver negligence, Emergency Avoidance Riding Assist to handle sudden unexpected turn of events, and Damage Mitigation for assistance in case of an emergency.
To achieve zero fatal motorcycle accidents, Yamaha established its two main ideals Jin-Ki Kanno and Jin-Ki Anzen. Jin-Ki Kanno is the synergy between rider and machine allowing it as a unit to have total confidence and control on the road. Jin-Ki Anzen is the communication and integration of operators, vehicles, and infrastructure in any given traffic situation.
These two ideals are to be supported by three pillars namely Technology, Skills Development, and Connectivity.
Existing Yamaha programs under Technology:
- Yamaha has already started developing rider-assist technologies to mitigate collisions and manage accident damage occurrence with the world’s first Radar Linked Unified Brake System utilizing a millimeter wave radar system.
- Connected Motorcycle Consortium is presently an 18-member organization including motorcycle manufacturers, automobile manufacturers, universities, traffic safety research institutes, industry associations, and user groups activities to promote the spread of motorcycle-cooperative intelligent transport systems.
- Trickling down of technologies found on high-end motorcycles to benefit even the mass market consumers.
Skills Development Programs:
Safety Classes Expansion Experiential Safety programs
- Yamaha Riding Feedback System analyzes each rider’s riding and provides feedback on points to improve skills.
- Yamaha Motor Philippines programs.
– Yamaha Sniper Action Track Series trains Yamaha customer riders inside the safety of the local racetracks in the Philippines.
– Yamaha Off-Road Experience trains Yamaha customer riders on off-road tracks and then takes them out on the local trails to apply their training.
On-Demand Safety Program
- Production of 3-minute videos on smartphones and other devices to help more riders learn about safe riding.
Yamaha intends to collect various data taken from all road-going vehicles and traffic systems and then integrate them into a cloud for analysis of every traffic scenario. They aim to do this through connectivity to transportation infrastructure, connectivity between apps and machines, and connection between digital devices and human road users. Yamaha has already started with their Y-Connect app which can notify faults, indicate service intervals, and in the future may even record telemetry.
Developing safety technologies has been a long-time mission for Yamaha. Its rich history shows several rider-aiding equipment being utilized on road bikes as far back as 1971. Safety is truly one of Yamaha’s goals as we experience its products and services. The riding skills development programs alone are truly a Godsend to all Yamaha customers as they become armed with the correct techniques and decision-making prowess needed to keep themselves safe and secure while riding. Zero fatal accidents may be a very tall order but with Yamaha’s programs and the cooperation of other organizations, we may see this dream come to fruition hopefully sooner than the intended timeline.
With these programs and systems in place, it gives consumers of the brand great value in continuously patronizing their products knowing that their safety is of utmost priority in the company and that safety technologies are being developed and trickled down to every segment of the market.